In a "consumer-be-damned" move of epic proportions, wireless phone giant Sprint has informed more than 1,000 of its subscribers they are being disconnected for calling its customer service center too much.
That's right. For calling its customer service center too much.
Let's face it: It's pretty hard for a company to stand out for lousy customer service in the wireless phone business these days. Here at www.hearusnow.org, we get more complaints about wireless phone service than anything else. And it's not even close. We're talking exponential.
And no single company is better at being bad to its customers than Sprint, at least according to a recent MSNMoney poll. Sprint was the runaway winner in MSNMoney's recent "Customer Service Hall of Shame" poll.
Here are just a few of the comments from respondents to that poll
"Every month there is a mistake or over charge on my bill. I have to call customer service and I am on the phone for 1 hour. It is so bad now I actually plan for it."
"I really like it when they extend the contract without your knowing and charge you almost $200.00 to cancel the service."
"After a year and a half of being an on-time customer, I got a 'friendly reminder' phone call to see when I would be paying my bill. I hadn't even received my bill yet! When I explained as much, the woman said 'oh, we like to keep on top of these things.' WHAT?! I finished out my contract before they could re-up it without my knowledge and switched wireless carriers quickly!"
And that was before Sprint decided to cut off subscribers for complaining to its customer service center too much.
Sprint told Reuters the cancellations involved 1,000 to 1,200 customers who had called the company about 40,000 times a month in total.
"These customers were calling to a degree that we felt was excessive," Sprint spokeswoman Roni Singleton told Reuters, adding the company needed to cull its customer base to improve services. "In some cases they were calling customer care hundreds of times a month for a period of six to 12 months on the same issues even after we felt those issues had been resolved."
Assuming those customers were calling with legitimate complaints -- which is a pretty good assumption considering Sprint's dismal customer service record -- we are thinking it might be time for the folks at MSNMoney to work out a sponsorship deal with Sprint for the "Hall of Shame" awards. Maybe they could model it on the multi-year sponsorship pact Sprint recently inked with NASCAR.
And along those same lines, we think it might also be appropriate to establish a "Consumer Hall of Heroes" for all those plucky Sprint customers who have fought the good fight with the customer service department.
And we suggest they wear those obnoxious Sprint cancellation letters as a badge of honor.