Now Hear This

An open and frank discussion of media and telecommunications issues - from the consumer point of view.

You may recall the big row that erupted a few months ago between cable companies and the NFL Network.


With the playoffs about the begin last December, the NFL Network dialed up the pressure on cable companies to carry its programming as part of their basic cable package. By forcing its way onto basic cable, the NFL Network would be able to claim to reach more viewers and charge higher advertising rates. And that would be in addition to the hefty fees the NFL Network charges the cable companies to carry its programming.


Some cable companies refused, arguing that putting the NFL Network on basic cable would be unfair because it would force cable subscribers who have no interest in football to pay for a channel they would never watch. You can read more about the whole sordid affair by clicking here and here.


It was against that backdrop that your humble correspondent received a notice in the mail from his cable company Comcast yesterday, which you can read by clicking here.


The notice said the NFL Network would no longer be available on my fairly basic cable package -- which is called Digital Plus. From now on the NFL Network will only be available as part of a new "Sports Entertainment Pack," which includes nine other sports channels ranging from Horse Racing TV to the Tennis Channel.


We stand by what we said when this standoff first surfaced last December: A pox on both their houses. The only clear loser in this battle from the beginning has been customers, who aren't allowed to choose and pay for only the channels they watch -- a fairly simple concept called channel choice or cable a la carte.


We won't be subscribing to the "Sports Entertainment Pack," even if it might mean we won't be able to watch a game or two involving our beloved Washington Redskins. This type of anti-consumer behavior -- by both the NFL Network and cable companies such as Comcast -- should not be encouraged.


By the way, we will watching closely to see if Comcast drops the price of the Digital Plus package now that it no longer includes the NFL Network. We're not holding our breath on that one, however.

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